Branding for NGO case management system.

BRANDING & IDENTITY + PERSONAL

The Brief

Pathways is a digital case management system being piloted around several countries for use by local NGOs dealing with forced labour and human trafficking. I was approached by a contact with a very modest budget to propose a logo design, yet decided to offer four fit for purpose proposals as it was a cause I believed in.

The final outcome was a logo designed by committee. Here, I have instead further developed an early proposal I thought was more suitable for the case.