Branding for a street-food-fusion vegan food truck.

BRANDING & IDENTITY 

The Brief

I was approached with two starting points for the direction of this vegan eatery; an old Grateful Dead sticker and we had to have a turtle mascot. While the sticker definitely influenced the retro logotype, we agreed to replace the draft psychedelic colour schemes with something more earthly - without losing too much of a loud contrast.

Through many turtle iterations we finally landed on one that captured their vibe perfectly. All together, the final result is a throwback to earlier decades while still fitting confidently in the modern cuisine sphere.